The Motorcycle Safety Foundation® (MSF) is the internationally recognized developer of the comprehensive, research-based, Rider Education and Training System (RETS). MSF also actively participates in government relations, safety research, public awareness campaigns and the provision of technical assistance to state training and licensing programs.

MSF has both public facing and internal projects. The branding of these projects is important to keep consistent and easy to recognize. A similar color pallet is used for all course and curriculum design, while special projects are given the freedom of different design goals. Projects range from books to clothing, training materials to apps.